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Land Rover Series 1

The Land Rover was designed to only be in production for two or three years to gain some cash flow and export orders for the Rover Company so it could restart up-market car production. Once car production restarted, however, it was greatly outsold by the off-road Land Rover, which developed into its own brand that remains successful today.

Many of the defining and successful features of the Land Rover design were in fact the result of Rover’s drive to simplify the tooling required for the vehicle and to use the minimum amount of rationed materials. As well as the aluminium alloy bodywork (which has been retained throughout production despite it now being more expensive than a conventional steel body due to its ideal properties of light weight and corrosion resistance) other examples include the distinctive flat body panels with only simple, constant-radius curves (originally used because they could be cut and formed by hand from aluminium sheet on a basic jig) and the sturdy box-section ladder chassis, which on series vehicles was made up from four strips of steel welded at each side to form a box, thus cutting down on the complex operations required when making a more conventional U- or I-section frame.

– Wikipedia: Land Rover Series

40.5cm x 50.8cm |16" x 20"

Museum-quality posters printed on thick archival matte paper.

  • Paper thickness: 0.26mm | 10.3 mil
  • Paper weight: 189 g/m² | 5.57 oz/y²
  • Opacity: 94%
  • ISO brightness: 104%
  • Paper is sourced from Japan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Please note: This print is shipped rolled, in a heavyweight transport tube.

It's advised to either reverse roll, or press with heavy flat object overnight. The edge of the paper may have a visible border to ensure correct trimming by the printer. You can trim this border with a sharp blade, or leave it if your frame has a matboard.

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