tranz overlay

LP-400 – Countach

“When we made cars for the car shows, we worked at night and we were all tired, so we would joke around to keep our morale up. There was a profiler working with us who made the locks. He was two meters tall with two enormous hands, and he performed all the little jobs. He spoke almost only Piedmontese, didn’t even speak Italian. Piedmontese is much different from Italian and sounds like French. One of his most frequent exclamations was ‘countach’, which literally means plague, contagion, and is actually used more to express amazement or even admiration, like ‘goodness’. He had this habit.

When we were working at night, to keep our morale up, there was a jousting spirit, so I said we could call it Countach, just as a joke, to say an exaggerated quip, without any conviction. There nearby was Bob Wallace, who assembled the mechanics—we always made the cars operational. At that time you could even roll into the car shows with the car running, which was marvellous.

So jokingly I asked Bob Wallace how it sounded to an Anglo-Saxon ear. He said it in his own way, strangely. It worked. We immediately came up with the writing and stuck it on. But maybe the real suggestion was the idea of one of my co-workers, a young man who said let’s call it that. That is how the name was coined. This is the only true story behind this word.”

— Marcello Gandini, Not Just Bulls: the Creator Tells Us the Story Behind the Name Countach

40.5cm x 50.8cm |16" x 20"

Museum-quality posters printed on thick archival matte paper.

  • Paper thickness: 0.26mm | 10.3 mil
  • Paper weight: 189 g/m² | 5.57 oz/y²
  • Opacity: 94%
  • ISO brightness: 104%
  • Paper is sourced from Japan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Please note: This print is shipped rolled, in a heavyweight transport tube.

It's advised to either reverse roll, or press with heavy flat object overnight. The edge of the paper may have a visible border to ensure correct trimming by the printer. You can trim this border with a sharp blade, or leave it if your frame has a matboard.

05_productdetail_base