A long time ago, in a galaxy far far away, I started out in the moto design field. It was a dream job, for a dream company. And I hated it. Boring as bat shit. Train wreck of a company.

I did a whole lot of things from that point, then in '09 had the chance to be part of 're-birthing' an iconic mountain bike marquee - 'Mountain Cycles'; another absolute dream opportunity. I ended up running the show, designing a new range, getting it out of the factories, the lot. But it was not meant to be, and after three years the Taiwanese owner killed it off, just as product was hitting the trade show circuit.

And as much as I have moved on from the design world of two wheeled speed, I still love it and occasionally dabble with ideas.

SPEED. is about those ideas...


Advanced Ducati Supermono concept. 1:2 hard model, circa '94 (!)

Brand flavour

Reading Time: < 1 minutes Four brands, four attempts to capture their identity in a similar concept.

Mountain Cycle

Reading Time: 2 minutes It was as much fun to do as it was frustrating to manage… Mountain Cycle