This is what I have to say about that...

Facebook advertising – something smells

Reading Time: 5 minutes Unless you have been living under a rock for the past decade, you will know that the number one thing most marketers talk about is advertising on social media. And a good chunk of the time, that means Facebook advertising (which also now covers Instagram). The proposition is tantalising too, fully targeted advertising, right down to how often someone blows their nose. Your adverts will hit your target audience squarely in the face. So it was some years back that we had decided to start using the Facebook system to advertise our own products [we ran our own online based…

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Reading Time: 3 minutes Yet despite this many of today’s adverts tell you that it should be, and is mostly about, victory and winning.

And that’s where I have an issue.

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